They arrived in a plastic container, which is VERY helpful for storage and making sure they stay organized in my pantry. The heart-shaped baking cups are made of silicone, which has its benefits over other bakeware mediums: dishwasher safe, super easy to clean/maintain, and heat safe to 480 degrees F.
Why heart shaped? Why not? I can see myself baking cupcakes and brownies, with my niece and nephew, with these cups! Plus they make it convenient for a "one size serving." No extra time is needed for greasing pans or cutting brownies. PERFECT for a busy parent, beginner baker, or a special holiday treat.
My "test" drive? Baking homemade brownies in the cups. Six of 'em fit perfect in my 9 inch round cake pan. I let them cool 100% before unmolding them. Having heart-shaped homemade brownies is such a treat!